Why Not by Emily

Why Not by Emily

Design, Interior, Decoration, DIY, and Photography




Formland – Trendzone life on Sundays

DesignPosted by Emily Andersen Højrup Sat, March 17, 2018 10:22:16

På Formland messen stod Studie FlyHelsted, som består af indretningsarkitekten Mille Fly og fotografen Sofie Helsted for Trendzonen ”Life on Sundays”. Trendzonen indbød til, at man kunne fordybe sig og få en pause. Området var fyldt med lækre analoge produkter, der inspirerede til at koble fra i en travl hverdag.

Vi bruger i større grad teknologi, og Studie FlyHelsted ville med trendzonen sætte fokus på og indbyde til, at vi trækker stikket ud. Trendzonen er skabt med udvalgte produkter fra messens udstillere. Studie FlyHelsted havde udviklet en farvepalet af lyse farver og toner, som skulle være med til at underbygge oplevelsen af de forskellige rum.

Trendzonen rummede et haverum, hvor der var friske grønne planter og et soveværelse med lækre produkter, der var lette i deres formsprog og indbød til afslapning. Mille Fly og Sofie Helsted havde også et stort område til ære for køkkenet, hvor der ikke var plads til køkkenmaskiner, men derimod plads til bagning, hvor man ælter dejen med hænderne og selv brygger sin kaffe.

På trendzonen var der indrettet en stue med broderiworkshop, hvor man havde mulighed for at fordybe sig i broderi. Det var rigtig sjovt og afslappende at prøve.

Trendzonen var indrettet som et pusterum, og Studie FlyHelsted havde taget højde for de forskellige sanser, da de skabte området. De havde blandt andet grus på gulvet i to af områderne, hvilket gjorde, at man kom ned i tempo. De havde desuden en grammofon, hvor man kunne sætte en plade på.

Trenddzonen var udformet med fokus på nutiden og nærvær. Studie FlyHelsted ville med Life on Sundays hylde samværet og det sociale, som ofte bliver begrænset i en digital og travl hverdag. Trendzonen skulle inspirere de besøgende til at tage de små pauser og skabe et naturligt åndehul, hvor tiden går i stå.

Du kan læse mere om Studie FlyHelsted på deres hjemmeside: http://www.flyhelsted.dk

Facebook: https://www.facebook.com/FLYHELSTED/

Instagram: https://www.instagram.com/studieflyhelsted/



Translation

The FlyHelsted Studio, with the interior designer Mille Fly and the photographer Sofie Helsted, was in charge of the trendzone this year at the Formland trade fair in Herning. The trendzone was called “Life on Sundays”, and the focus of this zone was to take a break from the world full of technology. The area should inspire you to quiet contemplation by showing lovely analogue products.

Studio FlyHelsted had focused on tranquillity by decorating their zone with good materials, and they had even designed their own palette with light and calming colour tones. The trendzone had an inspirational kitchen area, garden room, and bedroom.

They had chosen to make a kitchen area, which embraces non-technological products, so there were no kitchen machines or other electronical machines. They had an outdoor area as well with beautiful green plants, and they had chosen that the floor should be with small stones, which made you slow down. The bedroom area had a beautiful view of the ocean and the waves gently washing the sand. The areas had a lot of beautiful products which invited you to stay in bed for a bit longer.

Mille Fly and Sofie Helsted had decorated a living room with a workshop, where you could learn how to embroider. I had never tried to embroider, so it was so much fun and relaxing to try.

The trendzone focused on the present and on intimacy. Studio FlyHelsted celebrated time together, which is often restricted by the digital and busy everyday life. At Formland trade fair the idea of the trendzone was to inspire and remind the visitors to take some breaks and create a natural breathing space, where time stands still.

You can read more about FlyHelsted Studio at their homepage:http://www.flyhelsted.dk (In Danish only)

Facebook: https://www.facebook.com/FLYHELSTED/

Instagram: https://www.instagram.com/studieflyhelsted/






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